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My Bio

What I’m Working on Now

How to Engage with Me

Newsletter

Contact Me

  • TMV
  • R7
  • Companyon
  • Outline
  • Nine Realms
  • Up Partners
  • Up Labs
  • Overroute
  • Groundtruth
  • SpecSync
  • PartsPulse
  • Moddule
  • Authentica
  • Tau
  • Revenue Vessel
  • Green Corridors
  • Supercircle
  • Sensigo
  • Shipsi
  • Ship Angel
  • TI / NTG
  • Borderbuddy
  • Wabash
  • Amerisa
  • PIT
  • Matternet
  • Terminal
  • UWL
  • Omnishelf
  • Sway
  • Spot Ship
  • Solvo
  • Solvento
  • Qi Venture
  • Clearly
  • Flexport
  • Expeditors
  • Gideon
  • Sway
  • Outgo
  • Circuit
  • Shipflow
  • Pallet
  • Range Energy
  • Pelicargo
  • Xhipment
  • BITE
  • Peruse
  • Astrum
  • Cognitops
  • The Trade Lab
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How to Engage with Me

I receive a tremendous amount of inbound communication and I truly appreciate the interest. I really try to answer it all……eventually. If you are a founder or VC in the supply chain space I’ll almost always make time for you. If you are in my network then you know how to reach me outside of email. If you are selling me something…….I’ll consider it and if it’s a fit for me or anyone in my network I’ll engage with you. If you don’t hear back then it’s not a fit …….it’s nothing personal, keep grinding!

To make things go faster – for you and me – leverage the following:

Email

  • The best place to reach me is email. I check it at a minimum daily / 365. 

Linkedin / X / Bluesky

  • I feel like you are either a LinkedIn person or an X person. I’m a LinkedIn person. You can find me here: Will Urban LinkedIn. I frequently post on LinkedIn and read all the messages sent to me there. But again, the best way to reach me quickly is email. I’m on X and Bluesky but all the action is on LinkedIn. 

Phone / Txt / WeChat / WhatsApp / Slack

  • I’m on all of them. If we engage I’ll let you know how you can reach me there. If you manage to get my number and you are not in my network I will not respond to you. Start with email.

Meetings

  • After spending a lifetime in meetings I’m VERY hard to corner into one. I save that space for current engagements in my network. Start with email.

What I'm currently Working on.......

I’m always taking pitch meetings, talking to investors and founders on all things supply chain. But at the moment here is what I’m deep into…….

Supercircle – I’m an advisor to the founders, Chloe Songer and Stuart Ahlum. Supercircle powers circularity for the world’s leading fashion brands building the infrastructure to close the loop in fashion. We recently closed a $25M Series A and are blazing new trails in a critical and completely overlooked portion of the supply chain. Reach out to me to learn more. 

Shipsi – I’m an advisor to the founder, Rye Akervik.   From awareness to final mile, delivery is the silent closer, improving conversion at each stage of the customer journey. Shipsi helps its customers drive growth, own the customer relationship and leverage delivery turning first party data into brand advantage creating  immense customer loyalty. Reach out to me to learn more. 

Stealth Project – Working with my good friend Tyler Engh on a project in the world of fund raising. Don’t ask, it’s a secret. 

I’m an active Venture Partner / Advisor to R7, TMV, Companyon, Nine Realms and Outline. 

I’m an active Board Member to Moddule, Groundtruth, Parts Pulse, Spec Sync, Authentica and Terminal. 

Linkedin-in

Will Urban

Supply Chain Advisor & Investor

I’m an advisor and investor in Supply Chain.

In 1994 at the age of 22 I met Peter Rose, CEO and Founder of Expeditors, which kicked off my life in this world. 

At Expeditors I was mentored and coached by the best in the business. 

In 2019 I left Expeditors to take a break with NO intention of working in forwarding again.

A year later I met Ryan Peterson, CEO and Founder of Flexport. After advising Ryan for a few months I was named Chief Revenue Officer and stepped onto a crazy rocket ship challenging everything I had learned to date. It was an incredible ride that I am deeply grateful for. 

In August of 2023 I decided it was time to get off the big corporate bus and focus my time to work more deeply with those innovating in the supply chain. 

My background is a combination of deep operational and go-to-market experience, which guides my investing and advisory services across the global supply chain ecosystem. I bring together decades of experience from both traditional logistics and modern tech-enabled platforms to support founders and leadership teams.

Today, I operate a family office that invests in early-stage supply chain companies. My supply chain advisory helps companies scale revenue, refine their operations and help raise funds. I also serve as a board member to a number of companies shaping the future of the supply chain.

I work directly with founders, operators, and investors, without layers or unnecessary process—just focused collaboration. My role is to bring capital, experience, and a global network built over 30+ years to help great companies grow faster and more effectively.